WasteNot
Streamlining B2B Advertising Through Innovative Design
Year
2024
Role
Product Design
Industry
B2B Advertising, SAAS
Overview
WasteNot offers a seamless, automated solution for audience suppression and campaign management by addressing the complexities of diverse data landscapes and platform integrations. Currently in development, this innovative platform aims to simplify and optimize B2B advertising campaigns. As the product designer, I led the creation of a user-friendly interface that empowers B2B marketers to achieve better campaign outcomes with minimal effort.
The Challenge
Inefficient targeting and wasted ad spend are prevalent issues in B2B advertising. Studies show 63% of marketers waste budget on ineffective ad targeting. WasteNot needed a platform that could automate audience suppression and streamline campaign management across diverse data landscapes.
The Approach
Led the end-to-end product design, starting with deep research into B2B advertiser workflows. Designed a streamlined dashboard with automated audience suppression, real-time analytics, and simplified campaign management tools.
The Outcome
Delivered a comprehensive B2B platform with an intuitive dashboard, automated audience suppression, campaign management, and detailed reporting — enabling advertisers to significantly reduce wasted ad spend and improve ROAS.
